CASE STUDY


Digital Marketing for
Resolution Projects


BACKGROUND

When Resolution Projects approached Touch they had a website which was ranking well for some important keywords and they were getting referral work – but they wanted to take their brand to the next level and develop an online strategy that would better represent their brand, inform clients, get to the heart of customer questions and what they represented. They weren’t doing any other marketing aside from SEO and a small Google Ads campaigns and results were ok – they were getting leads but weren’t hitting it out of the park.


SO HERE’S WHAT WE DID

157%

SESSION INCREASE
YEAR ON YEAR

8.3%

CONTACT FORM
CONVERSION RATE

-28%

DROP IN GOOGLE ADS
BOUNCE RATE

-27%

DROP IN WEBSITE
BOUNCE RATE
HOW DID WE ACHIEVE THESE RESULTS?

Touch took the time to really understand the Resolution brand: we visited their sites so we could really see what they did and be fully ‘immersed’ in the brand. This was key and resulted in further workshops and conversations.

From there we developed personas and really nailed down who Resolution Projects clients were. We thought about what they cared about, what their problems were, where we could find them and how we would produce content they would respond to. We then developed and actioned a marketing strategy including site updates, SEO, content and facebook plans.

ACTIONS TAKEN

Website upgrade to content, look and feel

Reset the SEO plan to improve technical content

Restructure Google Ad campaigns

Google Analytics audit and implement robust tracking

Content Marketing Strategy including; website
content, blog, and downloadable content

Produce 2 downloadable Guides

Implement Facebook campaigns

+20%

To increase leads on site we created
two downloadable guides that
continue convert at over 20%

Make your marketing budget
work harder and smarter

our clients say things like:

Working with Touch I feel they’ve really understood who it is we’re talking to and have provided our customers with a lot of valuable information and a whole lot of value up front. I’m a raving fan.


ISABELLE MCMENAMIN - OWNER, RESOLUTION PROJECTS