When Resolution Projects approached Touch they had a website which was ranking well for some important keywords and they were getting referral work – but they wanted to take their brand to the next level and develop an online strategy that would better represent their brand, inform clients, get to the heart of customer questions and what they represented. They weren’t doing any other marketing aside from SEO and a small Google Ads campaigns and results were ok – they were getting leads but weren’t hitting it out of the park.
From there we developed personas and really nailed down who Resolution Projects clients were. We thought about what they cared about, what their problems were, where we could find them and how we would produce content they would respond to. We then developed and actioned a marketing strategy including site updates, SEO, content and facebook plans.
Website upgrade to content, look and feel
Reset the SEO plan to improve technical content
Restructure Google Ad campaigns
Google Analytics audit and implement robust tracking
Content Marketing Strategy including; website
content, blog, and downloadable content
Produce 2 downloadable Guides
Implement Facebook campaigns
To increase leads on site we created
two downloadable guides that
continue convert at over 20%
ISABELLE MCMENAMIN - OWNER, RESOLUTION PROJECTS