CASE STUDY
E-Commerce + Webdesign for
Modes
BACKGROUND
The original intention with Modes was to create a small ecommerce site to shift SALE stock. However the two Modes Bridal and Eventwear sites had become old and hard to use. The business was getting feedback from clients that the site was difficult to navigate and they were also losing rankings to other newer sites with a better customer experience.
Modes was managing two sites – one for bridal and one for eventwear which meant two sites to maintain, two sites to rank. While the sites had historically ranked on page 1 for many keywords, digital technology had moved on and Modes was starting to lose market share. Competitors were also moving to ecommerce and Modes was at risk of being left behind losing market share and brand voice.
SO HERE’S WHAT WE DID
237%
SESSION INCREASE
YEAR ON YEAR
399%
ORGANIC INCREASE
YEAR ON YEAR
-26%
DROP IN WEBSITE
BOUNCE RATE
80%
INCREASE IN
PAGES / SESSION
HOW DID WE ACHIEVE THESE RESULTS?
Touch recommended Modes rebuild all the sites on ONE platform and go full ecommerce to compete in the current market.
Modes also invested in professionally written website copy for the home page and category descriptions which were mapped to the keywords we wanted to rank the page for. The results were immediate with rankings quickly moved back to page 1 and a massive increase in sessions and engagement metrics like time on site, pages per session and bounce rate.
ACTIONS TAKEN
Website upgrade to content, look and feel
Merged Bridal and Eventwear sites
Using existing keyword rankings and the current site,
we mapped out the new url structure & implement necessary redirects
Rewrote website copy for SEO and refreshed on-page content
Google Analytics set up
The new site build with a focus on design, usability & ranking has got Modes selling online!
Make your marketing budget
work harder and smarter
our clients say things like:
Touch Marketing has encompassed our two brands beautifully in our new website and the feedback from our clients has been very favourable which has led to regular online enquiries and orders. We are happy to recommend their services
Diane Stephenson - Owner, Modes Bridal & Eventwear
