The original intention with Modes was to create a small ecommerce site to shift SALE stock. However the two Modes Bridal and Eventwear sites had become old and hard to use. The business was getting feedback from clients that the site was hard to use, it was slow and they were also losing rankings to other newer sites with a better customer experience.
Modes was managing two sites – one for bridal and one for eventwear which meant two sites to maintain, two sites to rank. While the sites had historically ranked on page 1 for many keywords, digital technology had moved on and Modes was starting to lose market share. Competitors were also moving to ecommerce and Modes was at risk of being left behind losing market share and brand voice.
We chose WooCommerce because of the level of customisation required and in the context of the ongoing support required. Modes also invested in professionally written website copy for the home page and category descriptions which were mapped to the keywords we wanted to rank the page for.
The post go-live the results were immediate: Rankings quickly moved back to page 1 and there was an enormous improvement in all website metrics – and they had their first sale within 2 weeks!
Designed and developed an ecommerce custom built in Woocommerce
Focused on creating content for home page and categories
Wrote on-page SEO page titles and meta descriptions for quick wins to rankings
Migrated existing url’s to the new structure with 301 redirects
Google Analytics implementation
Robust hosting offer with CDN for additional speed
We produced the first online sale for Modes!
Diane Stephenson, Modes Bridal & Eventwear