Inbound Marketing
Grow your business with a customer-first strategy to attract more website visitors, acquire more leads and convert more customers.
What is Inbound Marketing?
Inbound marketing flips traditional interruptive marketing on its head and turns your website into a tool that pulls buyers towards your company.
You do this by attracting prospects to your website with helpful and relevant content.
By aligning your content with a buyer’s interests you provide a digital experience that is helpful and engaging. It puts the buyer in the driver’s seat while at the same time enabling you to answer their questions while they’re making purchasing decisions.
Once they arrive at your website it doesn’t stop there.
Unlike many digital marketing tactics that only drive people to your website, Inbound uses conversational tools like live chat to engage with buyers as and when they prefer and help you to continue to provide value and advise them.
Why go Inbound?
Go Inbound, with digital marketing and sales strategies that turn your website into a lead magnet.
Leads and more leads. For most of our clients, this is why they approach us. Many digital marketing strategies have traditionally focused on activities that attract people to your website. Tactics like SEO and Adwords. These are great and they are important but other than knowing how many people came to your site – what else do you know about them? Do you know if they are the right type of customer? Are they even from the right country? And more importantly, do you know what types of problems they are trying to solve?
Inbound lead generation helps you understand your audience and helps you provide them with opportunities to connect with your brand through content or conversational tools at the right time.
What we do for Inbound Marketing
With strong personas we’ll develop the right strategy to attract, engage and delight your customers
WEBSITE DESIGN
CONTENT MARKETING
SEO
PAID SEARCH
EMAIL MARKETING
SOCIAL MEDIA
MARKETING AUTOMATION
ANALYTICS
Inbound Marketing Services
Touch Marketing offers a bespoke service tailored to your business. We choose the right combination of inbound activities to achieve your business goals. A strategy typically includes generating website traffic, converting leads, nurturing leads and performance measuring.
CRM Implementation
- Custom Fields & View Creation
- Deal Stage Set up
- Data Import & Cleansing
- Integrations
- CRM Ongoing Optimisation & Admin
- Reporting & Review
Traffic Generation
- Paid Ads Management
- Blogging
- SEO
- Social Publishing
- Video Promotion
- Content Creation
- Reporting & Review
Lead Conversion
- Conversion Path Creation
- Social Prospecting
- A/B Testing
- Ad Campaign Management
- Reporting & Review
Lead Nurturing
- Lead Nurturing & Automation
- Email Marketing
- Automation
- MOFU/BOFU Offer Creation
- Personalised Content
- Lead Scoring
- Sales & Marketing Alignment
- CRM Integration
- Reporting
Sales Enablement
- Setup Conversations
- Setup Workflows & Automation
- Email Template Creation
- Funnel Analysis
- Sequence Creation
- Reporting & Review
Conversational Tools
- Setup Chat bots
- Setup Live Chat
Marketing Automation
- Lead Nurturing
- Automated Campaigns
Analytics
- Technical Set-ups
- Audits
- Dashboards