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More traffic, More leads, more sales. Learn more

Inbound Marketing

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Grow your business with a customer-first strategy to attract more website visitors, acquire more leads and convert more customers.

GET OUR INBOUND MARKETING CHECKLIST
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What is Inbound Marketing?

Inbound marketing flips traditional interruptive marketing on its head and turns your website into a tool that pulls buyers towards your company.

You do this by attracting prospects to your website with helpful and relevant content.

By aligning your content with a buyer’s interests you provide a digital experience that is helpful and engaging. It puts the buyer in the driver’s seat while at the same time enabling you to answer their questions while they’re making purchasing decisions.

Once they arrive at your website it doesn’t stop there.

Unlike many digital marketing tactics that only drive people to your website, Inbound uses conversational tools like live chat to engage with buyers as and when they prefer and help you to continue to provide value and advise them.

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Why go Inbound?

 

Go Inbound, with digital marketing and sales strategies that turn your website into a lead magnet.

Leads and more leads. For most of our clients, this is why they approach us. Many digital marketing strategies have traditionally focused on activities that attract people to your website. Tactics like SEO and Adwords. These are great and they are important but other than knowing how many people came to your site – what else do you know about them? Do you know if they are the right type of customer? Are they even from the right country? And more importantly, do you know what types of problems they are trying to solve?

Inbound lead generation helps you understand your audience and helps you provide them with opportunities to connect with your brand through content or conversational tools at the right time.

Engage your customers by answering their questions
Generate a consistent lead flow
Grow your brand recognition and industry authority
Create an efficient marketing system
Support your sales team
Inbound gives you permission to continue to nurture the conversation with that person through to an opportunity to connect with a salesperson or buy online.

COMPANIES
ARE

3X

AS LIKELY TO SEE HIGHER ROI ON INBOUND CAMPAIGNS THAN
OUTBOUND

INBOUND MARKETING
DELIVERS

54%

MORE LEADS

OUTBOUND LEADS
COST

49%

MORE THAN INBOUND
CAMPAIGNS

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Inbound Tactics

 

What Digital Marketing tactics does an Inbound Marketing Strategy include?

There’s a number of different tactics we use depending on your goals, where your customers are and your investment level.

 

 

WEBSITE DESIGN

CONTENT MARKETING

SEO

PAID SEARCH

EMAIL MARKETING

SOCIAL MEDIA

MARKETING AUTOMATION

ANALYTICS

READY TO CONNECT WITH US?

Inbound Marketing Services

 

Touch Marketing offers a bespoke service tailored to your business. We choose the right combination of inbound activities to achieve your business goals. A strategy typically includes generating website traffic, converting leads, nurturing leads and performance measuring.

 

CRM Implementation

  • Custom Fields & View Creation
  • Deal Stage Set up
  • Data Import & Cleansing
  • Integrations
  • CRM Ongoing Optimisation & Admin
  • Reporting & Review

Traffic Generation

  • Paid Ads Management
  • Blogging
  • SEO
  • Social Publishing
  • Video Promotion
  • Content Creation
  • Reporting & Review

Lead Conversion

  • Conversion Path Creation
  • Social Prospecting
  • A/B Testing
  • Ad Campaign Management
  • Reporting & Review

Lead Nurturing

  • Lead Nurturing & Automation
  • Email Marketing
  • Automation
  • MOFU/BOFU Offer Creation
  • Personalised Content
  • Lead Scoring
  • Sales & Marketing Alignment
  • CRM Integration
  • Reporting

Sales Enablement

  • Setup Conversations
  • Setup Workflows & Automation
  • Email Template Creation
  • Funnel Analysis
  • Sequence Creation
  • Reporting & Review

Conversational Tools

  • Setup Chat bots
  • Setup Live Chat

Marketing Automation

  • Lead Nurturing
  • Automated Campaigns

Analytics

  • Technical Set-ups
  • Audits
  • Dashboards